Few internet personalities have built as bold a brand as Steve Will Do It, known for his fearless stunts, massive giveaways, and unapologetic charisma. From outrageous challenges to luxurious lifestyle content, Steve has transformed his unique style into a highly lucrative career. But just how much is he worth today? This article dives deep into Steve Will Do It’s net worth, his income sources, personal life, and what keeps him dominating the digital space.
SteveWillDoIt Quick Bio Table
| Detail | Information |
|---|---|
| Full Name | Stephen Deleonardis |
| Known As | Steve Will Do It |
| Age | 25 years old (Born August 26, 1998) |
| Height | 5 feet 9 inches (175 cm) |
| Net Worth | $6–10 million (as of 2025 estimates) |
| Family | Private; has siblings, parents kept out of spotlight |
| Nationality | American |
| Physical Appearance | Athletic build, short dark hair, tattoos |
| Social Media | YouTube: @SteveWillDoIt, Instagram: @stevewilldoit |
| Profession | YouTuber, entrepreneur, entertainer |
| Relationship Status | In a relationship with Celina Smith (on/off) |
| Lifestyle | Lavish, philanthropic, travel-focused |
The Rise of Steve Will Do It
Steve’s story is one of internet-era entrepreneurship. He didn’t come from Hollywood or a business empire — he built everything online, one wild challenge at a time.
He first gained traction on Instagram by doing food and alcohol-related challenges. As his popularity grew, he joined the NELK Boys, a YouTube group famous for prank videos and controversial content. Eventually, Steve’s bold personality made him a standout. In 2019, he launched his solo channel “SteveWillDoIt,” which skyrocketed in subscribers within months.
What Makes Steve Unique?
What separates Steve from the sea of content creators is his relentless authenticity. He connects with fans through honesty, risk-taking, and outrageous generosity. Whether it’s giving away a Tesla, handing out stacks of cash, or indulging in insane food challenges, Steve combines humor with heartfelt gestures.
He’s not just a prankster — he’s a brand. His audience trusts him, and that trust has translated into major partnerships and financial success.
Steve Will Do It Net Worth – A Realistic Breakdown
The focus keyword: steve will do it net worth often leads to varying figures. Realistically, his net worth is estimated between $6 to $10 million in 2025.
Here’s how it breaks down:
1. YouTube Revenue
Despite being banned from YouTube in 2022 for community guideline issues, Steve’s past videos were incredibly profitable. With millions of views per upload, it’s estimated he was earning up to $100,000–$150,000 per month from AdSense alone at his peak.
Since then, he’s remained active through Rumble and other platforms.
2. Brand Deals and Promotions
Steve has partnered with several brands, but his biggest tie-in is with Full Send and NELK merchandise. As part of the NELK collective, he’s earned millions through exclusive drops and high-margin apparel sales.
Additionally, Steve is a brand ambassador for Happy Dad, the alcoholic seltzer brand by NELK, which has exploded in popularity across North America.
3. Gambling Sponsorships
Another major contributor to his income is stake.com, a crypto-based online casino. Steve frequently streams high-stakes gambling sessions, reportedly earning millions in sponsorship deals, bonuses, and payouts.
While this part of his career is controversial, it’s undeniably lucrative.
4. Business Ventures and Investments
Steve is also known to invest in crypto, NFTs, and real estate. Though exact figures aren’t public, his financial moves indicate a mindset far beyond just content creation — he’s building long-term wealth.
Lavish Lifestyle and Philanthropy
Steve is famous for his extravagant lifestyle. From driving Ferraris and Lamborghinis to traveling the world in private jets, he lives large. But it’s not all about flexing.
He’s donated millions of dollars worth of cash, cars, and tech to fans, friends, and even strangers. His giveaways include:
- $100,000+ cash to random fans
- Multiple cars to strangers and supporters
- A home for his mother
- Luxury watches to his team and friends
This mix of luxury and giving back keeps fans loyal and engaged.
Relationship with Celina Smith
Steve’s love life has been a recurring subject of public interest. His relationship with Celina Smith, a social media personality and model, has been very public, sometimes turbulent, but always passionate.
Despite periods of separation, the two have often rekindled their relationship, appearing together in vlogs and Instagram stories. Fans often speculate about their status, but Steve keeps it light-hearted and avoids drama.
Controversies and Bans
Success hasn’t come without challenges. Steve has faced numerous controversies:
- YouTube Ban (2022): His account was permanently removed due to repeated violations, sparking debate over free speech and censorship.
- Instagram Suspensions: Like many edgy creators, Steve has faced platform penalties for his raw content.
- Criticism Over Gambling Promotions: His partnerships with gambling platforms have raised concerns, especially among younger viewers.
Despite this, his loyal fanbase continues to support him across platforms like Rumble and Twitter.
Transition to Rumble and Beyond
After being de-platformed from YouTube, Steve didn’t slow down. Instead, he moved to Rumble, a free speech-focused video platform, where he continues to share content and maintain high engagement.
This shift reflects his adaptability — proving he’s not just a YouTuber, but a full-fledged digital entrepreneur.
Social Media Presence
Steve has built a huge following:
- YouTube (before ban): 4.5M+ subscribers
- Instagram: Over 2.5 million followers
- Rumble: Continuously growing fanbase
- TikTok: Viral clips reposted by fan accounts
His presence spans across platforms, and even with the bans, he remains one of the most talked-about influencers in the U.S.
How Steve Will Do It Changed the Game
Steve didn’t just ride the wave of internet fame — he made his own. His mix of bravery, business sense, humor, and generosity made him one of the most influential creators of his time.
He represents a new generation of wealth builders — ones who don’t come from corporations, but from content, community, and charisma.
FAQs About Steve Will Do It
Q1: How did Steve Will Do It make his money?
Steve earned most of his money from YouTube, gambling sponsorships, merchandise, and brand partnerships with companies like Happy Dad and Stake.
Q2: Why was Steve banned from YouTube?
His channel was permanently removed in 2022 due to repeated guideline violations, including content related to gambling and controversial challenges.
Q3: Is Steve still active online?
Yes, Steve is now active on Rumble, Instagram, and other platforms. He still produces content and engages with his audience regularly.
Q4: What is Steve Will Do It’s relationship status?
Steve has been in an on-and-off relationship with Celina Smith, a social media personality. Their bond appears to remain strong despite public ups and downs.
Q5: What is Steve Will Do It’s real name?
His real name is Stephen Deleonardis. He adopted the moniker “Steve Will Do It” as a nod to his willingness to attempt any challenge.